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Review

ADVERTISING MEDIA: A MANAGERIAL APPROACH (2nd).

  • Source: Journal of Advertising. 1989, Vol. 18 Issue 2, p46-47. 2p.

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Review

ADVERTISING MEDIA: A MANAGERIAL APPROACH.

  • Source: Journal of Advertising. 1982, Vol. 11 Issue 1, p46-46. 1/2p.

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Academic Journal

Children's Age, Intelligence and Sex as Variables Mediating Reactions To TV Commercials: Repetition and Content Complexity Implications for Advertisers.

  • Source: Journal of Advertising. Summer78, Vol. 7 Issue 3, p4-12. 9p.

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Academic Journal

Does Advertising Communicate Product Quality To Consumers? Some Evidence From Consumer Reports.

  • Source: Journal of Advertising. 1975, Vol. 4 Issue 4, p27-31. 5p.

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Academic Journal

The Advertising Industry In Western Europe.

  • Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p19-35. 7p.

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Academic Journal

Advertising Decisions and Stockholders' Wealth.

  • Source: Journal of Advertising Research. Aug77, Vol. 17 Issue 4, p49-56. 8p.

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Academic Journal

Comment on "Speculations on the Future of Advertising Research"

  • Source: Journal of Advertising. Sep92, Vol. 21 Issue 3, p83-85. 3p.

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Conference

THE APPLICATION OF VENTURE ANALYSIS TO CONSUMER RESEARCH PROBLEMS.

  • Source: Advances in Consumer Research. 1983, Vol. 10 Issue 1, p238-242. 5p. 4 Charts, 2 Graphs.

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Conference

PHYSICAL DISTRIBUTION, ULTIMATE CONSUMERS AND WEBER'S LAW.

  • Source: Advances in Consumer Research. 1977, Vol. 4 Issue 1, p133-137. 5p.

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Conference

THE RELATIONSHIPS AMONG ADVERTISING, ECONOMIC DEVELOPMENT AND CONSUMER WELFARE: AN EXAMINATION OF RECENT WORLD-WIDE EVIDENCE.

  • Source: Advances in Consumer Research. 1975, Vol. 2 Issue 1, p643. 11p.

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  • 1-10 of  146 results for ""McGann, Anthony F.""